Торговая марка (торговый знак) "Mum's Era" - придумана и используется с мая 2011 г. Под этой маркой производятся и будут производиться товары для родителей и детей. Торговый знак в основном используется в виде графического изображения (см. картинку), однако, текстовое обозначение также может использоваться.

We studied such fixed psychological pedagogical stresses as provision with fundamental education in natural and profession-oriented disciplines, foreign languages; acquisition of primary practical experience during medical practice; formation of human values; formation of need in constant self-improvement and development; constructivist proportion between different forms for assessment of knowledge, abilities and skills; provision with creative development of personality, experience of creative activity, ability to abstract and to generalize, to think about analogies, divergent thinking, which may be developed in the process for creative educational activity of pupils; formation of complex for inner prerequisites self-management, self-regulation, self-assessment, self-control that is the result from processes of interiorization, experience of personality in emotional, intellectual, motivational, volitional and moral spheres.

The concept, which is implemented in the application of methods for solving the problems of planning and organizing systemic care for children with autism, is presented. The concept is based on: 1) the principle of systemicity, encompassing individual micro- and macrosystems that provide variability in the life activity of a child with autism: the child with his/her system of hierarchical structural components of the psyche; family as a microsystem, and also the family as a macrosystem; 2) a resource approach that takes into account two types of resources: internal resources - the resources of the child with autism; and external - resources of the environment. System-resource approach allows you to explore both the horizontal stratum and the vertical of his life: the continuity of learning and development, the consistent self-realization of the child in society. The system-resource approach has experimentally confirmed its effectiveness through research that lasted for 10 years.